{"id":1960,"date":"2012-02-08T16:12:33","date_gmt":"2012-02-08T21:12:33","guid":{"rendered":"http:\/\/college.web.unc.edu\/?p=1960"},"modified":"2024-07-02T13:26:11","modified_gmt":"2024-07-02T13:26:11","slug":"katzfys","status":"publish","type":"post","link":"https:\/\/collegearchive.unc.edu\/?p=1960","title":{"rendered":"Making and Marketing Music in the Digital Age"},"content":{"rendered":"<p>[youtube]http:\/\/www.youtube.com\/watch?v=jswa9PDkWVQ[\/youtube]When music professor Mark Katz says he wants his students to have a hands-on learning experience, he means it. During one of the first classes of the semester, he took 15 first-year students into his office to check out his turntables. For a group of young people raised on listening to CDs and iPods, the experience of playing with turntables was a novelty.<\/p>\n<p>But this \u201chands on\u201d approach isn\u2019t just for novelty\u2019s sake. His First Year Seminar class, \u201cMaking and Marketing Music in the Digital Age,\u201d is all about engagement, interaction and hands-on experiences.<\/p>\n<p>\u201cI want them to experience the music, and I want them to interact with musicians,\u201d he said.<\/p>\n<p>To that end, Katz brings a variety of guests into the classroom \u2014 DJs, producers, promoters and entrepreneurs. The students bob their heads as they listen to original tracks and ask questions about the music industry.<\/p>\n<p>\u201cIt was just really nice to be able to see and feel what we were actually studying,\u201d said Joseph Baldock, after their class with two local DJs during which they learned about scratching, mixing and performing with digital music.<\/p>\n<p>Other class activities include interviewing local musicians, exploring digital distribution issues and studying the effects of marketing music via social networking platforms.<\/p>\n<p>\u2014\u00a0\u00a0\u00a0 Story and video by Mary Lide Parker \u201910<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When music professor Mark Katz says he wants his students to have a hands-on learning experience, he means it. 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